Behind the scenes

Never before has a new hyperexotic car been launched via a music video. Music is in many ways the universal language, thus it is an ideal medium for communicating about a new product to a global audience. Abby Cubey sings in seven languages, English, Italian, French, Spanish, Russian, Tagalog, and Chinese. Although most of our target market will speak English as a first or second language, this multilingual ability is important to building a global brand for the RaptorGTR.

China will likely be the largest market for the 838hp RaptorGTR and the upgraded 1212hp CubeyGTR, thus the Chinese version of the Feel My Fire song and video will be released next. Target release date for the Chinese versions is December 5, 2011.

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